Sea Traders Swimwear

Welcome to my no-brief brand: Sea Traders Swimwear.

Created with January’s moodboard theme ‘Rome wasn’t built in a day’ as inspiration, I’ve used soft ocean blues, creams and black to bring to life an ancient Roman feel.

I imagined this brand would be a luxurious swimwear range that embraces women’s curves. This is their key idea, so I’ve communicated this with an era that celebrated a curvier woman’s figure.

Made from recyclable materials, they value our earth and encourage us to show this care through our environment and for our own bodies.

I found a beautiful Roman font and outlined it for that extra Roman touch.

The brand is simple, elegant and recognisable. ⠀