Pepperberry Cakes

Welcome to the branding for Pepperberry Cakes.
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I am SO obsessed with this visual brand identity. With beautiful typography as the hero, this branding feels elegant and ethereal. ⠀
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We wanted to position this business as an innovator in the industry, so I offset each letterform with a curved line to make it feel raised and as though it’s standing out. ⠀
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Paired with beautiful patterns that are inspired by Australian native flora that are often used in Pepperberry’s creations, the typography comes to life. ⠀
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Thank you so much to Eddie for picking me to bring this vision to fruition.