Helm

After creating the beautiful Profile Hair Design brand for my dear client Vanessa, I was stoked to create a second brand for her new business mentoring business.

The core values underpinning the Helm brand are balance, connection, education, freedom, community over competition and women empowering women. The brand aims to empower and equip women to take the helm and create a life they desire where they are fulfilled and happy. 

The visual brand is a representation of this life balance. We chose scale shapes to represent these core values of the brand. 

The brand was built to inspire confidence and connection within women who may feel overwhelmed by business and/or life. The brand aims to soothe and calm. 

We’ve used touches of textured elements to communicate this approachable down-to-earth luxe. Backgrounds include material textures and textures with a gradient applied in Illustrator. 

Colour gradients are also used to communicate a fresh feel, like a breath of fresh air. It also communicates the relief that comes from working with Helm. 

The brand is clean and minimal in its typography, colour palette and illustrations to communicate the importance of simplicity and elegance to the brand.

We wanted the brand to feel empowering, down to earth, accessible and uplifting. It has an elevated minimalist style about it. 

And it ties in beautifully with the Profile Hair Design brand.

Photography credits: @ yoli_and_otis, @sleekatelier