Bloom Holistic Collective

I’m so excited to introduce to you the branding for the beautiful @bloom_holistic, a space in Toowoomba where yoga, holistic body therapies and healing rituals combine to help you to transform.

I first met Jodie not long after I moved back home to Toowoomba. I had come across her social media and then met her in person selling crystals at the markets, which she did in her spare time around working from her home based business as a naturopath, massage and holistic therapist. We spoke a few times about rebranding her business but the timing was never quite right. We developed a friendship and I got to know her beautiful peaceful energy and the love and care she has for her business and clients.

She messaged me when a really exciting opportunity popped up for her to purchase a new space. Her vision for a collective community space was coming together. A space where a number of healers would be together under one roof to provide a beautiful experience for clients. It felt like everything was falling into place for her.

So then I finally got to sink my teeth into her business and create a visual brand that would encompass everything this incredible woman has to offer.

With a business that has a number of different aspects, we needed to get down to the one key idea that could be the foundation across the brand. Through our deep dive session, the idea of ‘transformation’ or ‘shifting’ kept coming up. Whether people are coming in for a massage, a naturopath session, energy work or a yoga class, they all walk away having felt something shift inside. The feeling is inexplicable. It’s about taking the time to drop into yourself while also uplevelling and ‘blooming’.

And that’s how we came to this graphic element for the logo. It’s about shifting to another version of yourself. It’s about using the modalities that Bloom offers to get to know your true self and flourish in life.

And of course we had to use florals through the branding!

It feels earthy, calming, bright and inspiring.

I’m so proud that I got to be there for so much of the journey. Thank you Jodie for trusting in me to help bring your vision to life.