Social Sprinkle

Welcome to the branding for the fairy godmother of social media. Dana is an expert when it comes to all things digital strategy and marketing. Having worked in the industry for a number of years, she launched Social Sprinkle, a freelance business supporting businesses to elevate their social media presence. ⠀
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This was such a fun process to create this branding. Sometimes I feel like I’m not actually creating something from scratch, but actually chiseling away at a block until we reveal the perfect solution. And it definitely felt like this in this case. I just needed to let all that is ‘Dana’ shine. I wanted something that felt organic, raw and fun to represent Social Sprinkle’s core values of authenticity and transparency, as well as Dana’s personality. In an industry where there can be a lot of bamboozling and confusion, we wanted to create something that would stand out from the crowd and feel very down to earth and relatable.

We created a number of logo alternatives with different purposes, all explained clearly in her brand manual. We did this for the purpose of needing a fun social option and then a more corporate option.

This branding process also included a roll out to a number of social media posts and backgrounds to use.