Happy 2nd birthday to HLD!

Gorgeous photo by the incredible @Charlotte.gk

Heidi Lou Design turns two today!

I feel so emotional writing this as I sit in a cafe with this naked photo of myself on the screen. I’m not sure this is going to be very eloquent or cohesive but here goes… ⠀

This time two years ago, I resigned from my job at the police and threw everything into Heidi Lou Design. ⠀

In some ways it feels like a lifetime ago, and in others it feels like yesterday. At the beginning, I was taking whatever graphic design jobs I could for little money in order to get my name out there. I learnt so much in such a short amount of time. I quickly shifted to work with the kind of projects that light me up and created some beautiful brands for female-empowered businesses.

I slowly refined my packages, increased my prices and attracted some absolute dream clients.

I then followed a calling to turn my designs into prints for the home. I held my first nude shoot, created 44 art pieces and released my Freely collection.

Now I feel like HLD is going through another shift as I expand into another print collection, more nude shoots and commissioned designs.

I’ve been blown away by the feedback I get from women. Women who’ve resonated with my journey. Women who’ve found some inspiration to feel comfortable in their own bodies, chase their own dreams and to live freely.

Two years. Wow. I’ve had extreme lows and incredible highs.

I think out of it all, I’m just so grateful for each of you. For connecting with me, trusting in me to create, for buying my pieces, for liking and engaging with my posts, or for just following along.

I’ve made such beautiful friendships along the way and had some incredible opportunities.

And there is so much more to come. This is just the beginning for HLD. While I’m not quite where I want to be yet, I’m just so proud of where I am.

I’m also going to take stock today, reflect on the last two years and sit still within the beauty that surrounds me. I’ve stepped into my power and it feels pretty amazing.

Thank you. From the bottom of my heart. ⠀