Kristy Gray

Like your favourite classic denim jacket or well-fitting denim jeans, the Kristy Gray brand is dependable, reliable and effortlessly cool. ⠀
⠀
And like a girl guides kind of vibe, her life upgrade courses are like badges of honour. So we designed her logos and branding elements to feel like patches or enamel pins to be worn proudly. ⠀
⠀
We used crowns to communicate her high vibe urban priestess feel and the eye to show the connection Kristy provides between the physical and metaphysical. ⠀
⠀
And of course, a touch of glitter for the magic!⠀